Interactive calculator + personalized PDF: the perfect pair for lead generation success.

Interactive calculators are very powerful tools for engaging your website visitors and demonstrating the measurable value your product and services can offer to each of your leads and their unique circumstances and needs.

To increase the relevance of their results, the more precise calculators will attempt to capture a wide range of variables. The set of variables can include both internal metrics such as the size of a workforce and external factors such as inflation or market size. 

Capturing all this input can take time and effort and your leads will appreciate a tangible takeaway from the time they’ve invested in interacting with your calculator. Furthermore, for the follow-up steps in your sales process - like a discovery call - it can be helpful and time-saving for both parties to be able to refer to a document that presents all the previously provided calculator inputs and outputs.

This is where PDFs shine. They are the ideal artefact for permanently capturing both the input and of course the output from your website ROI calculator. Offering a personalized PDF can also incentivize your leads to share their contact details, boosting your lead-generation efforts.

Two marketing assets in one project 

The great news is that within a single Calculator Studio project you can build an interactive website calculator and its matching PDF that not only shares and summarises all the inputs and results from the calculations but also provides a great platform for further expressing your brand values and communicating your unique selling points in a polished, long form format.

In the example below you can see how the PDF summarises the input from the website calculator, presents the results in more detail and includes additional long form marketing material on the 2nd page. Note that links to further material, discount codes etc. can also be included. 

Template and walkthrough guide

We've created a template and a walkthrough guide that will explain in detail how to build both these assets within a single Calculator Studio project. The template is available for free within the Calculator Studio app (look for ROI Calculator + Custom PDF template in the Examples gallery).

You will learn how to create a great looking customized PDF based on the input and output from your website calculator user’s entry. Specifically, we will cover how to:

• Add your logo and compelling long-form marketing content to the PDF to reinforce your brand’s message.

• Ensure the full calculation results are revealed only after contact details are submitted.

• Replace interactive calculator elements that aren’t needed in the PDF with an input summary table.

Over to you!

By combining the real-time engagement of interactive calculators with the lasting value of personalized PDFs, you can create a lead-generation powerhouse that educates, engages, and converts your audiences. This dynamic duo ensures your prospects walk away with actionable insights and a branded takeaway, enhancing their experience and boosting your chances of sealing the deal!